OBJECTIVE To create and unify a retail store through its parent and sub-brands. Each brand will have a specific style and mood that will hold together by itself, as well as in a group. To create a line of unique and well designed products for each brand.
SOLUTION This retail store is a whole new way for college students to shop. Makeshift is the brand and store that encourages and inspires students within their first few years of living on their own to create a space that they can call home. Makeshift intends on providing their customers with all the essential needs for a college student.