OBJECTIVE Develop a brand, application system, and brand guidelines for a transportation company. Create a distinctive and unique system that will represent that company to further succeed in their line of business.
SOLUTION Over the last 75 years Alaska Airlines had a number of milestones, involvement in the community, and list of good deeds. They grew from a small regional airline to an international carrier. There is a unique spirit of The Great Land of Alaska where the airline was born. The dog that represents Alaska is the Alaskan Malamute. This dog is bred for power, endurance and guidance. The symbolism for Alaskan Airlines is very distinctly the image of the Alaskan Malamute which represents culture and communicates the symbols of safety and protection while flying with the airline.